HYDROXATONE’S TEAM ENTERS THE SCENE

Atlantic Coast Media Group (ACMG), created by Andrew Surwilo and Thomas Shipley in 2005, has become the premiere brand-building engine in the beauty industry. The duo’s focus was to pursue a multi-channel strategy to provide today’s working women with efficacious beauty products grounded in real science. Beginning with their flagship beauty product, AM/PM Anti-Wrinkle Complex, marketed under the brand name Hydroxatone, the partners launched their first direct-to-consumer marketing test. The positive response from this test provided the basis for the company’s tremendous customer growth, and the expansion of the Hydroxatone line through direct-response channels.

“It is very difficult to launch a brand today,” said Surwilo. “It took us a long time to get the formulations right, and we knew we wanted to make a large investment on clinical trials to show the science behind each of our products.”

Once the company hit triple-digit, year-over-year growth, Surwilo and Shipley moved the company to Hoboken, New Jersey and began building their professional team. In keeping with the original vision, the Atlantic Coast Media Group team has continued to generate new products, adding new products to the popularized Hydroxatone skin care line, as well as creating innovative product lines such as Keranique, a hair care system designed specifically to address the needs of women with thinning hair.

As the team and revenues continued to multiply—hitting $168 million in annual revenue in 2010—ACMG made the move to its current offices in Jersey City, New Jersey.

“Right now we’re launching about two products a month and our multi-channel business model is proving its effectiveness,” said Shipley. “Hydroxatone is now in over 360 Ulta doors nationwide, and will be introduced in Macy’s stores by the end of the year.”

ACMG has already made tremendous strides in 2011, launching Luminique, a new skin care line utilizing new ingredients to focus on reducing the appearance of photoaging, as well as the success of the Hydroxatone brand on HSN.

“We debuted on HSN in February, selling out of five of the seven products available,” said Shipley. “We aired again last week, and are scheduled for other presentations on May 28 and 29. Customers trust the HSN brand as a leader in beauty and they trust the products they present, so for us this is an ideal partnership.”

Source : http://www.cosmeticworld.com/stories_NoPhotos/Hydroxatone.html

A beauty product that feels good on the skin

Long before they created the immensely successful Hydroxatone brand, Andrew Surwilo and Thomas Shipley had created and deployed many programs, which were all huge commercial successes. Andrew Surwilo’s successful products include Debit Protection Select, the first debit card–specific, fee-based program and Premiere Fitness and Wellness, again a fee–based, lifestyles program that generated revenues of $25 million and attracted membership of around 400,000 in a short period of 12 months from its launch.

Atlantic Coast Media Group, or ACMG, was founded by Andrew Surwilo and Thomas Shipley in 2005 with the intent of creating a multichannel marketing company of unique, home-grown beauty and wellness products. The purpose was to satisfy the needs of the growing baby boomer generation in America. Helping them to look and feel young and beautiful to satisfy their emotional and physical needs and to assist them in coping with their aging woes, ACMG set upon itself the task of creating a luxury line of skincare products that were rooted in science.

The company’s string of successful brands is led by Hydroxatone, a product that has become a $130-million brand in almost no time. The brand has helped ACMG get a listing in the prestigious Inc. 500 list. It is now the 29th fastest growing consumer product company in the U.S.A.

From its headquarters in Jersey City, New Jersey, ACMG has managed to create, develop, and launch a slew of products and brands, which have been accepted by the intended market audience in a huge way. Innovative use of marketing mediums and sustained effective advertising, using television, radio, print, online promotion techniques, and direct mail telemarketing, has helped the company reach unprecedented levels of success with almost all its brands.

The team of renowned industry professionals under the experienced leadership of Drew Surwilo and Tom Shipley has successfully developed a winning strategy, where the thrust is in on creating winning brands using limited resources. They create ideas that can be developed and improved upon to cater to the beauty and wellness needs of people in America.

Hydroxatone has exceeded all market expectations and continues its relentless march toward its rightful position as the numero-uno skincare product that delivers on its promises and more. The line of products under the brand is created by combining science, beauty, nutrition, and education. The ultimate objective is providing rejuvenating beauty products rooted in science.

The winner brand Hydroxatone is a result of intense research and partnering with experts in the field of physiology, nutrition, science, and medicine. The products are all runaway successes because of their exceptional efficacy, the visible positive difference that they make on the skin within a short time of use and the ability to use them safely on any type of skin without any side effects.

ACMG has created a winning team of industry experts who understand the needs of the market and the necessity to create a beauty product that feels good on the skin. It can be used daily without creating issues of skin sensitivity or allergy. The techno-blends of proven ingredients have been innovatively used to create a revolutionary age erasing cream that takes many years off your skin.

Source : https://www.worldwidehealth.com/health-article-Andrew-Surwilo-and-Thomas-various-entrepreneurial-project.html